your company is poised to take a major step forward in its
evolution as a business.
to do so, it must develop clearly-defined
“marketing positioning” that will allow it to
cut through the clutter and stand out from its competitors
in the marketplace.
to prepare that positioning as quickly and
cost-effectively as possible, it will gather the critical
information it needs through a “positioning audit”
of key managers.
this audit includes a series of surveys in
which participants are asked questions about all aspects
of the company’s business, and their answers are distilled
into criteria that the consulting team will use to develop
a final positioning recommendation.
throughout the process, please bear in mind
that all the materials and information involved –
including your own responses to the audit – are vitally
important parts of your company’s competitive effort.
as such, they are confidential, and should not be shared
with anyone, including co-workers or family members, without
prior approval.
please click the “log in”
button to begin your audit
|
